Butterfly clips were a popular hair accessory in the 1990s. We used to buy them in bulk at the mall. They're small, can be used in many ways, and have a lot of personality. Back in the day, they might have been used too much—no hairstyle should need ten butterfly clips—but we still think that the hair accessory can add a bit of fun to any boring hair day in 2020. Butterfly clips were usually used to pull back sections of hair from the crown of the head. This kept hair out of your eyes and gave you about as much attitude as your aunt on the day HomeGoods puts up Christmas decorations. With just one or two butterfly clips, you can add a bit of nostalgia and fun to your day, which is something we can get behind right now. Use it to pull your hair into a half-up style, to make a braid look longer, or to keep your bangs out of your eyes.Welcome to Noticed, a column about design trends from The Goods. You know that thing that you've seen everywhere? Let us try to explain.
What each one is: A type of hair clip with two rows of pointed "teeth" that clamp down on the hair like a claw. They are also called "jaw" clips, to which I say, "Tomahto!" Usually made of metal, plastic, or cellulose acetate, a biodegradable synthetic material, and sold in many prints (tortoiseshell, checkerboard, alabaster), sizes (a three-prong mini or a "big effing clip"), and shapes.
They can be found in drugstores, department stores, and antique shops. On sites like Shein, Urban Outfitters, Madewell, and Machete that sell trendy clothes and accessories. Most likely seen in your favorite '90s or '00s movie or TV show. Jennifer Aniston, Gwyneth Paltrow, and Julia Roberts all wore them. The most common reference to the 1990s claw clip today is probably Aniston's character on Friends. Even though all three women had claws at some point in the show, Rachel Green's messy claw bun is still a fashion controversy.
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